A liberal amount of soapy water should be used behind the film to make installation easier and help in removing air bubbles. Excess water will evaporate in time, generally 24-48 hours.
Window film installation may look imperfect until water fully evaporates. If installed properly no large air bubbles should remain. You may want to protect the window film surface with a piece of freezer paper or the backing paper when installing since when the window film is first received it will be more delicate until it has time to fully cure.
Unpack the film and allow the film to lay flat for 24 hours.